Local visibility infrastructure

Visibility infrastructure for local businesses.

Get found. Get trusted. Get chosen.

Get Your Free URCO Score → See how it works ↓

Queen Creek, AZ · Serving the Valley and beyond

Keegan Cottingham

Founder, URCO LLC

Trusted by real local operators

Real businesses. Real search movement. No paid ads required to show up.

Client work

Built for how the business actually wins.

URCO connects the website, local search, reputation, tracking and follow-up into one operating system.

blackstoneroofinggroup.com

Aerial view from the new Blackstone Roofing Group website

Arizona roofing built around accountability.

Active build

New website preview · production cutover pending

Featured engagement · Service-area business

Blackstone Roofing Group

URCO is building the full digital growth system behind blackstoneroofinggroup.com: a conversion-led website, local SEO architecture, Google Business Profile operations, measurement, CRM and automation.

Designed for a Google service-area business.

One service-area profile, no invented storefront address, and local relevance supported by real service coverage, dedicated city pages, consistent business data, reviews and tracked conversions.

15 featured Arizona city pages

3 GBP-aligned core services

1 connected growth system

URCO scope

Conversion website + SEO migration
Google Business Profile management
Service-area and city content system
Analytics, calls and lead attribution
CRM, reviews and follow-up automation

Active engagement · Preview verified, custom-domain launch pending

Colorado paving · Active engagement

MD Asphalt Co.

Verified service-area NAP, Colorado local SEO, website strategy, tracking and connected lead operations.

View proof →

Proof

Real results for local businesses.

Monthly clicks

across client sites · May

Monthly impressions

across client sites · May

+0%

Clicks growth

Optimal Mobile Detail · Jan→May

+0%

Impressions growth

Shine Design · 6 months

Case study · Jan → May 2026

Optimal Mobile Detail

From a standing start to 200 monthly search clicks. A clean, compounding growth curve in five months.

Found through AI search

“By the way you're doing something right. ChatGPT is the one that suggested you.”

Customer → Shine Design

“Fun fact: I found you via a ChatGPT search result and it linked me to your IG.”

Customer → Shine Design

“Found your service on web with help of ChatGPT… interested in Int/Ext for my 2016 Acura RDX.”

Inbound lead → Optimal

Real customer messages. URCO builds sites that AI assistants can read, cite, and recommend.

Ranked #1

Ranked #1 on Google.

searches at position #1

across client Search Console

Fire House Pest Control

Pest control · Gilbert, AZ

39 at #1

#1 “best pest control”
#1 “residential pest control”
#1 “bed bug removal”
#1 “rodent removal”
#1 “commercial pest control”
#1 “firehouse pest control” · 80 clicks/mo

NBAUTOAZ Vinyl Wraps

Vehicle wraps & PPF · AZ

16 at #1

#1 “ppf near me”
#1 “paint protection film near me”
#1 “vinyl wrap”
#1 “vehicle wraps”
#1 “van wraps queen creek az”
#1 “commercial wraps queen creek az”

San Tan Charter School

Charter school · Gilbert, AZ

31 at #1

#1 “san tan charter school” · 1,085 clicks/mo
#1 “san tan charter school calendar” · 307 clicks/mo
#1 “san tan charter high school” · 262 clicks/mo
#1 “san tan montessori school”
#1 “early childhood education”
#1 “schools”

Source: Google Search Console · client average positions (≤ 1.5) · Mar–Jun 2026

Near-me wins

We win the “near me” searches.

“Near me” is the highest-intent local search there is. Someone ready to call or book right now. These are real Google rankings from client Search Console.

NBAUTOAZ Vinyl Wraps

Vehicle wraps & PPF · AZ

#1 “ppf near me”
#1 “paint protection film near me”
#1 “motorcycle wraps near me”
#2 “car wrap near me” 3 clicks/mo

Optimal Mobile Detail

Mobile detailing · MA

#8 “car detailing near me” 16 clicks/mo
#10 “mobile detailing near me” 12 clicks/mo
#1 “best auto detailing near me”
#5 “car detail near me” 3 clicks/mo

Fire House Pest Control

Pest control · Gilbert, AZ

#4 “pest control company near me”
#4 “exterminator near me”
#4 “gilbert pest control near me”
#10 “pest control near me” 352 impr/mo

Source: Google Search Console · client average positions · Mar–Jun 2026

Google reviews

Real clients. Real reviews. On the record.

5.0 · 7 reviews on Google →

★★★★★via Google

“He handled the creative side while also helping me understand what was important to include and why.”

I recently worked with Keegan at URCO to create my own personal website, and I am so glad I finally did it. I honestly didn't have much of a vision for what I wanted… I just knew I needed a website for my business and wanted to establish a stronger online presence. Keegan was able to take my vague ideas and turn them into something that feels completely on-brand and professional. What I loved most was how hands-off the process was for me. There are so many features and details on the site that I never would have thought of on my own. Highly recommend!!

★★★★★via Google

“We needed more than just a good-looking website. We needed a system.”

As a local pest control company, we needed more than just a good-looking website, we needed a system that could help us…

★★★★★via Google

“I don't usually leave reviews, but URCO has been awesome to work with.”

I don't usually leave reviews, but URCO has been awesome to work with. The Local Growth Engine brought together our…

★★★★★via Google

“Phenomenal work all around.”

Phenomenal work all around. I needed someone that can do SEO, web design, and more. Overnight URCO took my new business…

★★★★★via Google

“Website rebuild, local SEO, Google Business Profile, and tracking. All of it.”

URCO rebuilt our website, improved our local SEO, optimized our Google Business Profile, and set up tracking so we could…

The real problem

Most local businesses do not have a traffic problem. They have a visibility and follow-up problem. Customers are already searching. Your competitors are showing up. You are not, or your website is not converting the ones who find you.

Get My Free URCO Score →

Proof in action

Do not take our word for it. Search it.

These are real search results from real clients. Same system. Different markets. Same result.

car detailing in Gilbert

Shine Design Mobile Detailing

Top local result

Mobile detailing · Gilbert, AZ

Ranking now · organic

pest control in Gilbert

Fire House Pest Control Services

Top local result

Pest control service · Gilbert, AZ

Ranking now · organic

mobile detailing in Freetown MA

Optimal Mobile Detailing

Top local result

Mobile detailing · Freetown, MA

Ranking now · organic

The system

One system. Six layers. All working together.

Google Visibility

Be found where customers are searching.

Website Conversion

Turn visitors into calls and form fills.

Reviews & Reputation

Build trust before the conversation starts.

Tracking & Attribution

Know what is working and what is not.

AI Follow-Up

Respond to new leads before they go cold.

Monthly Growth Actions

Keep improving every billing cycle.

See the full system →

Local SEO by city

Local SEO across the East Valley

Dedicated local SEO for the markets we serve — built city by city, not copy-pasted from a statewide template.

Local SEO in Phoenix → Local SEO in Scottsdale → Local SEO in Gilbert → Local SEO in Queen Creek → Local SEO in Tempe → Local SEO in Chandler →

See every Arizona city we serve →

Custom builds

Custom portals & automation.

Beyond local visibility, URCO designs and builds custom portals, internal tools, and automation. Connecting the software, data, and workflows that run your organization.

Built for

Large companiesSmall businessesCharter schoolsMulti-location brandsAgenciesNonprofitsFranchises & more

Talk about a custom build →

Custom portals

Client, parent, and team portals with secure logins and role-based access.

Operational dashboards

Live data, reporting, and the metrics your team actually runs on.

Workflow automation

CRM, intake, scheduling, and follow-up wired together: no manual busywork.

Integrations & AI

Connect the tools you already use, with AI assistants handling the repetitive work.

The founder

I am Keegan.

Seven years around real service businesses: calls, crews, reviews, and follow-up. URCO exists because most local businesses have a real offer and a broken growth system. URCO fixes the system.

Get Your Free URCO Score →

Systems and pricing

Choose your system.

Start with a one-time buildout when you need the foundation. Choose a monthly system when you want URCO managing and improving the work.

Start here

Free URCO Score Free

A clear view of your visibility gaps before you choose a monthly system. No pressure.

Get Your Free URCO Score →

Visibility Launch Buildout

From $6,500 one-time

Starting project

See details →

Website Autopilot

$297 /mo

+ $1,500 setup

See details →

Local Visibility System

$997 /mo

+ $1,500 setup

See details →

Local Growth Engine

Main plan

$1,750 /mo

+ $2,500 setup

Choose this system →

Authority Engine

From $3,500 /mo

Custom scope

See details →

Capacity

Now booking June onboarding.

Capacity is a planning signal, not a countdown. URCO confirms fit, timing, and scope before any monthly service starts.

Website Autopilot

builds remaining

Local Visibility System

spots

Local Growth Engine

seats

Check your fit with a free score →

FAQ

Clear answers before you start.

Still deciding? Start with the free score. It answers most of these for your business specifically.

Get Your Free URCO Score →

How long does local SEO take?

Most local SEO campaigns need several months of consistent work. URCO bills monthly with no long-term minimum required, so the work renews one billing cycle at a time.

Do I need a new website?

Not always. Some businesses only need optimization. Others need a rebuild if the current site is slow, unclear, poorly structured, or not converting traffic.

Can I start with the free URCO Score?

Yes. The free URCO Score is the best starting point if you want a quick snapshot before choosing a plan.

What is the difference between Local Visibility System and Local Growth Engine?

Local Visibility System manages GBP, reviews, citations, service-page improvements, technical SEO, tracking/reporting, and CRM foundation. Local Growth Engine adds managed automation: missed-call text-back, AI lead response, automated follow-up, review campaigns, attribution, and monthly optimization.

Is AI follow-up included?

AI follow-up is included in Authority Engine and available as an add-on for Local Growth Engine.

Do you guarantee rankings?

No ethical local SEO service should guarantee specific rankings. URCO focuses on improving the system that influences visibility, conversion, tracking, and follow-up.

What happens after the free score?

You get a clear view of your visibility gaps. If URCO is a fit, we walk through which system makes sense. No pressure, no bloated proposal.

Free URCO Score

One step away from knowing what is holding back your local growth.

Get Your Free URCO Score → Book a Growth Call

No pressure · No bloated proposal · Queen Creek, AZ